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Posted by on in Uncategorized
Google Blocks Keyword Tracking

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.

Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.

To publish any intention of Google's motives for this move would be pure speculation. Not wanting to feed the rumor mill or feed any false speculation, Search Engine Watch has reached out to Google for a comment.

"We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year," a Google spokesperson told Search Engine Watch. "We’re now working to bring this extra protection to more users who are not signed in."

When encrypted search initially launched in May 2010, Google initially had encrypted search on a separate URL. A year later, in late 2011, Google started redirecting all U.S. users who were signed into their Google Accounts to the encrypted version at https://google.com. This led to the now-infamous "(not provided)" row in keywords data in Google Analytics and other web traffic software packages.

When questioned, Cutts was quick to respond that it was estimated that the amount of "(not provided)" visits "even at full roll-out ... would still be in the single-digit percentages of all Google searchers on Google.com."

As time rolled on, the conversion to encrypted search expanded globally to all signed-in users then even further to include default searching in Firefox

Just last month, BrightEdge released a study fining the percentage of "(not provided)" data was over 50 percent for some industries.

There are methods around determining "(not provided)" data via Webmaster Tools. While the method isn't fullproof, it can be useful to determine trends.

At this point, it seems even when you aren't logged in, using private browsing (or incognito mode) and forcibly type HTTP://www.google.com, you are being redirected to the HTTPS version, thereby encrypting your search and no doubt leading to a total removal of keyword data – at least from Google search visitors. Remember, keyword data from other search engines – like Bing, for example – still send keyword data through.

Source: www.searchenginewatch.com Thom Craver

UPDATE- You can still track these keywords through Google Webmaster tools.  Tracking with 3rd party tools is no longer available without the Google Webmaster integration and many are adding this function.  Ensure your SEO tools support Google Webmaster integration or simply login to Webmaster Tools to see how people are getting to your sites.

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How To Find The Public Relations Agency That’s Right For You!

Does your company or business need help with Public Relations (PR) but you have no idea how to pick the agency that’s right for you?  You need to be able to trust a PR agency and have strong communications in order for the relationship to be successful. There are definite things to look for when making the decision and by asking a few questions you can make an informed decision.

Here are four revealing questions to ask when selecting your PR agency:

  1. Do you have experience within our industry? Finding an agency with previous experience in your industry can be helpful and allow them to understand your goals and the best way to reach your audience.

  2. How do you measure results? An agency should be able to provide an evaluation of their efforts. Whether it is ROI on sending out a paid press release or potential impressions received from a press conference, a PR agency should provide you with some kind of gauge of success.

  3. How else can you help our organization? Even though you are looking for an agency to assist with your PR efforts it is always important to know what other services they provide. They may have proven success with social media or graphic design, which could be beneficial in the future.

  4. Why should we choose you? This is a great question to ask when making any business decision because you will find out what makes them different. With many agencies out there providing similar services, you need to find out which one has an added benefit that is important to you.

Don’t be afraid to ask these questions and any others you may have. The relationship between a company and their PR team needs to be strong so communication to their audience is cohesive and all messages are consistent.

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Posted by on in Facebook
There is nothing like Insights!

Facebook Insights launched to great fanfare and it has lived up to the hype! Insights are a powerful tool for those wanting to track user interaction on their Facebook Fan Pages. If you assign admins to your page’s they can see your Insights also. Facebook Insights are constantly updated. This is a helpful way for you to understand your page’s performance.

By utilizing and understanding Facebook Insights, you will be able to do three very important things:

  1. Determine the best time(s) of day to post to your audience.
  2. Determine the best of day(s) of the week for your audience to receive your posts.
  3. Determine what kind of content works best for your fan page.

Accessing Facebook Insights is easy. Simply click on the gear wheel at the top of your Facebook Fan Page and select ‘View Insights.’ A graph will appear which will give you a detailed overview of your Fan Page’s performance. Below the graph, you will see your page’s latest posts. You can sort these posts by:

  • All Post Types
  • Posts
  • Photos
  • Links
  • Videos
  • Platform Posts
  • Questions

This is useful if you wish to determine the success of a certain post, picture or video.

You can select ‘Likes’ to determine the number of likes on your page and discover their growth over time. When selecting ‘Likes’ you can see the demographics of your fans. You can learn the parts of the world they are from, their ages, and gender.

Insights will change and evolve over time, however, it has helped so many that wish to create a following already! We give it two thumbs up!

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Whether you work for a large corporation or own a small business you need to understand your customers and have a way to hear their voice. With the advent of social media we are able to interact in numerous ways around the clock. Customer service has changed a lot and some large companies have struggled to maintain the high level of service they once did. On the other hand, some companies have been creative and really excelled in this new landscape!

Zappos is one of those companies. They make sure they give over-the-top customer service to their customers AND their employees! When you can’t see your customer service representative face-to-face they have to work even harder to create a relationship with someone over the phone or just through the web. Their customer relationship management must be top notch and usually starts with having happy and motivated employees. The e-retailers known for their customer service, do have strong positive cultures and encourage their employees to have fun at work.

 Happy employees = Productive Employees

Watch the video above to see what it’s all about!

 

If you stay up to speed with the way social media can help keep the conversation open than this is a really exciting time for you.  Social media is great way to create loyal customers and reach new audiences.

In today’s world you must include social media in your customer service strategy in order to stay relevant with your customers!

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Photo shared by on in Social Media

Google Plus has some new features you need to know about. We have been patiently waiting for Google Plus to catch up with other social media sites and now it looks like they are attempting to do just that! Seasoned social media marketers seem to be a drift in the fog about the new changes so we decided to clear the clouds and help some of our friends out with this.

First things first, Social Media Extension recently published a cheat sheet for the new changes to Google Plus, you can download the cheat sheet here http://socialmediaextension.sites.hubspot.com/download-your-google-plus-cheat-sheet for your future use. 

Updates on Google Plus are referred to as posts. Google Plus provides a way for you to shorten links to websites, deside between public and private posts and now, you can target specific people or circles. When someone adds you to their circle, you become a part of their follower base. This is similar to the way Twitter manages its followers.

Some of the new keyboard shortcuts include:

·         Scroll down:                               [spacebar]

·         Scroll up:                                      [shift] + [spacebar]

·         Scroll down one post:            J

·         Scroll up one post:                   K

·         Start a comment:                     [enter]

·         End a comment:                       [tab] + [enter]

 

These short cuts can save you time and will allow you to make changes faster as you navigate.

Many people believe hashtags were made for Twitter, the original hashtaggers, but now they are also made for Google Plus. The latest Google Plus updates allow for hashtags and they also add in relevant proposed hashtags automatically. The user has the opportunity to opt out of the automatic hashtag if they so choose.

 

Take a moment to download the cheat sheet above for a complete list of changes to Google Plus. We think you will be pleased with the new changes.

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